elevator speech

From Wikipedia: An elevator pitch is a short summary used to quickly and simply define a product, service, or organization and its value proposition. The name "elevator pitch" reflects the idea that it should be possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds to two minutes.

I was reminded this weekend how important it is to have an 'elevator speech' prepared for people who want to know about your business. I have been working on a new business idea for awhile now and it's so easy to get involved in all the small details and forget that you need to be able to explain your idea simply and quickly. Stay tuned for mine!