7/11/2011

art on the underground






















































Fabulous art retrospective from the White City tube station: 


100 Years, 100 Artists, 100 Works of Art


In recognition of the 100th anniversary of the symbol of London Underground and London's transport system - the Roundel - Art on the Underground commissioned 100 artists to make works of art inspired by the Roundel as a contemporary symbol for a world-class transport system. The artists interpreted what the logo means to them today, employing it as a symbolic element of their works as opposed to retaining its use as a brand mark.

The Art on the Underground mission: 
Provide a world-class programme of contemporary art that enriches the Tube environment and our customers’ journey experience; and continues the long-standing tradition that excellent art and design is at the core of London Underground's identity and services.